Select Page

A/B Testing, or A/Z?

April 5, 2017 A/B testing is a statistics term where you create two versions of a particular variant and test a user’s reaction to one versus the other. Common convention now has extended this term to include tests across many more variants, so it might more properly...

A/B Testing, or A/Z?

April 5, 2017 A/B testing is a statistics term where you create two versions of a particular variant and test a user’s reaction to one versus the other. Common convention now has extended this term to include tests across many more variants, so it might more properly...