Let the Data Do the Talking

Regular posts from our experts on what we do, what we are learning, and what's next...
On The Road

On The Road

Two of our executives attended an Omnichannel conference at a resort near Atlanta recently, where technology vendors like us were matched up with brand representatives. We came back with great prospects and some important observations. Foremost is that Facebook is...

The Full Lifecycle

April 4, 2017 The website MathIsFun defines “permutations” as all possible arrangements of a collection of things, where the order is important. Let’s say you have a chain of 500 hardware stores, some company owned, some franchised, some of those franchisees part of...

A/B Testing, or A/Z?

April 5, 2017 A/B testing is a statistics term where you create two versions of a particular variant and test a user’s reaction to one versus the other. Common convention now has extended this term to include tests across many more variants, so it might more properly...