We help brands and multi-unit retailers make sense of the thousands of advertising options on Facebook, helping clients align big picture business goals to successful Facebook strategies.
Planning:We work with your team on content, creative, timing, geo-targeting, demographic targeting, and Facebook ad types to help our clients identify overall objectives including KPI goals.
Buying:We place complicated buys on Facebook with ease, making sure each location receives the perfect targeting and creative and that A/B testing at scale is a reality rather than just a dream.
Proofing:Proofing ads for large campaigns in native tools is time consuming, difficult to manage, and only accessible to the Account Admin. Our platform allows for Admins to delegate and give limited access to visual proofing tools for junior-level staff. All errors identified by the client in our tool can be either flagged for correction by our staff, or can be fixed in-line, auto-updating in real-time in Facebook's editor. Polygraph prides itself on error-free campaigns.
Moderation:We watch and modify as needed the comment stream to minimize distractions.
Reporting:Polygraph provides fast reports on local revenue lift versus costs across all ad variations launched in the campaign.
Optimizing:Easily shift budget and/or creative in real-time to get the most value from your campaign. Plus, use insights gleaned through testing and business intelligence to better inform the next campaign at-scale.
Billing:Polygraph accommodates complex billing, reconciliation, and reporting needs with our optional, customizable SaaS infrastructure.