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A/B Testing, or A/Z?

April 5, 2017 A/B testing is a statistics term where you create two versions of a particular variant and test a user’s reaction to one versus the other. Common convention now has extended this term to include tests across many more variants, so it might more properly...

The Full Lifecycle

April 4, 2017 The website MathIsFun defines “permutations” as all possible arrangements of a collection of things, where the order is important. Let’s say you have a chain of 500 hardware stores, some company owned, some franchised, some of those franchisees part of...