Social Data Science
Companies spend millions of dollars on advertising in the social channel, but struggle to understand the benefits of their efforts. We believe the only real solution to this problem is to mine every interaction and every resulting word of user-generated content to better understand market segments, consumer response, and the efficacy of advertising campaigns.
- We have developed significant knowledge of social APIs, big data, Hadoop, and bottoms-up statistical analysis
- We combine big data expertise with data science for clients to provide a better understanding of social media and how it impacts key business metrics.
- We currently focus on public Facebook Data from the Graph API, and we are fully compliant with the Facebook Developer TOS.