Facebook and Google have captured a tremendous amount of market share over the last 5 years in digital advertising – now over 70%. Larger advertisers and self-serve advertisers have been well-served to date. But smaller advertisers who are late to the game or not advertising experts have been left behind in this shift. These advertisers typically spend $1,000/mo. or less on advertising each (what we call microcampaigns), and want the benefits of the innovative advertising options Facebook and Google offer. They do not know how to get started and to be successful.

With the adoption and support of the corporate office, Polygraph’s ad programs can help smaller advertisers expose their products and services to customers on Facebook and Google.

Partner/franchise has hundreds or thousands of individual advertisers to support and no idea how to support them.

Individual advertisers are either training themselves on advertising to fill the gap or are ignoring digital advertising because they don’t have the time or desire to become advertising experts.

If they are advertising, individual advertisers often advertise things incorrectly, off-brand, or in a way that is not approved by parent company.

Individual advertisers may thus spend money on Facebook and Google and not see the return on investment/effort that is possible, and sour on what is otherwise a very important part of any customer acquisition strategy

Polygraph can define and entirely run a digital ads program to support these advertisers. Polygraph can also create a custom program based on its components (software, data science, managed services, strategy) designed to fit into a client’s existing strengths and workflows.

We have run millions of dollars of advertising through microcampaigns for clients since 2011, much of which has been done for major consumer brands such as Six Flags, McDonald’s, Midas, Planet Fitness, Maggiano’s, etc. We have supported these companies with strategy, ad execution, and technology/software.