by Chris Treadaway | Nov 2, 2020 | Advertising, Customer Service, Performance
As regular readers of this blog might know, Polygraph occasionally participates in executive matchmaking conferences to engage with the broader community, talk with CMOs we don’t work with, and get a feel for what other companies are experiencing. COVID has been a...
by Brian Carter | Jul 1, 2020 | Advertising, Performance
We all know these are crazy, quickly changing times. How are marketers dealing with it? We attended the GDS virtual CMO conference recently. Because of COVID-19, the team for the normally in-person summit decided to go the video-streaming route and give brands and...
by Brian Carter | May 13, 2020 | Advertising, Facebook, Performance
In 2019 Facebook debuted something new and promising called Campaign Budget Optimization (CBO). It was supposed to be so good that it would soon be a default, required setting for all Facebook ads. However, Facebook is now walking it back and may completely get rid of...
