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COVID and the Rise of Nimble Agencies

COVID and the Rise of Nimble Agencies

by Chris Treadaway | Nov 2, 2020 | Advertising, Customer Service, Performance

As regular readers of this blog might know, Polygraph occasionally participates in executive matchmaking conferences to engage with the broader community, talk with CMOs we don’t work with, and get a feel for what other companies are experiencing. COVID has been a...
8 Things Agile Marketers Are Doing Right Now to Cope with Turbulent Times

8 Things Agile Marketers Are Doing Right Now to Cope with Turbulent Times

by Brian Carter | Jul 1, 2020 | Advertising, Performance

We all know these are crazy, quickly changing times. How are marketers dealing with it? We attended the GDS virtual CMO conference recently. Because of COVID-19, the team for the normally in-person summit decided to go the video-streaming route and give brands and...
Facebook’s Campaign Budget Optimization: Issues and Solutions

Facebook’s Campaign Budget Optimization: Issues and Solutions

by Brian Carter | May 13, 2020 | Advertising, Facebook, Performance

In 2019 Facebook debuted something new and promising called Campaign Budget Optimization (CBO). It was supposed to be so good that it would soon be a default, required setting for all Facebook ads. However, Facebook is now walking it back and may completely get rid of...

Recent Posts

  • COVID and the Rise of Nimble Agencies
  • Ecommerce Success: Amazon vs. Shopify & Facebook
  • Hurry Up, Let’s Blow Out E-Commerce!
  • 8 Things Agile Marketers Are Doing Right Now to Cope with Turbulent Times
  • Revisiting Facebook Marketing An Hour a Day a Decade Later




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