by Brian Carter | Sep 16, 2022 | Amazon, Ecommerce, Facebook
Even before COVID, ecommerce was going strong (hundreds of billions in revenue), and there was already a big movement toward building more and more custom ecommerce stores. COVID has led more companies to start new ecommerce stores with platforms like Shopify and...
by Chris Treadaway | May 14, 2022 | Advertising, Facebook
It doesn’t seem possible that I recently celebrated the 10 year anniversary of publishing Facebook Marketing An Hour a Day. The book was something I had not intended to write – but opportunity knocked. I had worked with Wiley Publishing as part of my role as Business...
by Brian Carter | May 13, 2022 | Advertising, Facebook, Performance
In 2019 Facebook debuted something new and promising called Campaign Budget Optimization (CBO). It was supposed to be so good that it would soon be a default, required setting for all Facebook ads. However, Facebook is now walking it back and may completely get rid of...
