by Chris Treadaway | May 14, 2020 | Advertising, Facebook
It doesn’t seem possible that I recently celebrated the 10 year anniversary of publishing Facebook Marketing An Hour a Day. The book was something I had not intended to write – but opportunity knocked. I had worked with Wiley Publishing as part of my role as Business...
by Brian Carter | May 13, 2020 | Advertising, Facebook, Performance
In 2019 Facebook debuted something new and promising called Campaign Budget Optimization (CBO). It was supposed to be so good that it would soon be a default, required setting for all Facebook ads. However, Facebook is now walking it back and may completely get rid of...
by Chris Treadaway | Apr 9, 2020 | Advertising
Following up from our blog post about how COVID-19 has impacted advertising, I wanted to share a few additional thoughts. First of all, our thoughts are with anyone directly affected by the virus. We are hopeful and optimistic that human ingenuity can make this a...
by Brian Carter | Apr 7, 2020 | Advertising
We’ve found a silver lining to this difficult time… Now is the most affordable time to advertise in years. We’re seeing unheard of low CPMs. If you’re open for business and can afford it, you should advertise! Some recent findings looking at...
by Chris Treadaway | Feb 11, 2020 | Advertising
For those of you like me who have participated in the last decade of advertising, I have two words for you: I’m sorry! It probably isn’t hyperbole to suggest that we’ve likely just wrapped up the most eventful decade in the history of advertising since the creation of...
