by Chris Treadaway | Nov 2, 2020 | Advertising, Customer Service, Performance
As regular readers of this blog might know, Polygraph occasionally participates in executive matchmaking conferences to engage with the broader community, talk with CMOs we don’t work with, and get a feel for what other companies are experiencing. COVID has been a...
by Brian Carter | Jul 1, 2020 | Advertising, Performance
We all know these are crazy, quickly changing times. How are marketers dealing with it? We attended the GDS virtual CMO conference recently. Because of COVID-19, the team for the normally in-person summit decided to go the video-streaming route and give brands and...
by Chris Treadaway | May 14, 2020 | Advertising, Facebook
It doesn’t seem possible that I recently celebrated the 10 year anniversary of publishing Facebook Marketing An Hour a Day. The book was something I had not intended to write – but opportunity knocked. I had worked with Wiley Publishing as part of my role as Business...
by Brian Carter | May 13, 2020 | Advertising, Facebook, Performance
In 2019 Facebook debuted something new and promising called Campaign Budget Optimization (CBO). It was supposed to be so good that it would soon be a default, required setting for all Facebook ads. However, Facebook is now walking it back and may completely get rid of...
by Chris Treadaway | Apr 9, 2020 | Advertising
Following up from our blog post about how COVID-19 has impacted advertising, I wanted to share a few additional thoughts. First of all, our thoughts are with anyone directly affected by the virus. We are hopeful and optimistic that human ingenuity can make this a...
by Brian Carter | Apr 7, 2020 | Advertising
We’ve found a silver lining to this difficult time… Now is the most affordable time to advertise in years. We’re seeing unheard of low CPMs. If you’re open for business and can afford it, you should advertise! Some recent findings looking at...
