This is the presentation I gave last week to the Facebook Success Summit about Facebook ROI, the right KPIs, measurement, and analytics. It is dense, so be forewarned... but perfect for the data-driven marketer, CMO, marketing manager, or really anyone trying to add the right numbers to "opinions" that still inexplicably drive many marketing decisions. Enjoy!
« Social Media Measurement & ROI - the next big thing | Main | Social, the Salesforce acquisition of Buddy Media, and Real Value »
October 23, 2022
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- Facebook Marketing: An Hour a Day
Bestselling "practitioner's guide to Facebook marketing." Released in early May 2010 with co-author Mari Smith. - Polygraph
Comscore for Facebook. Launched in May 2012, v2 coming in October 2012. - Social Media Stats
My Pinterest collection of the latest stats & infographics on social media, pulled from various sources.
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