by Brian Carter | Sep 16, 2022 | Amazon, Ecommerce, Facebook
Even before COVID, ecommerce was going strong (hundreds of billions in revenue), and there was already a big movement toward building more and more custom ecommerce stores. COVID has led more companies to start new ecommerce stores with platforms like Shopify and...
by Brian Carter | Jul 1, 2022 | Advertising, Performance
We all know these are crazy, quickly changing times. How are marketers dealing with it? We attended the GDS virtual CMO conference recently. Because of COVID-19, the team for the normally in-person summit decided to go the video-streaming route and give brands and...
by Brian Carter | May 13, 2022 | Advertising, Facebook, Performance
In 2019 Facebook debuted something new and promising called Campaign Budget Optimization (CBO). It was supposed to be so good that it would soon be a default, required setting for all Facebook ads. However, Facebook is now walking it back and may completely get rid of...
by Brian Carter | Apr 7, 2022 | Advertising
We’ve found a silver lining to this difficult time… Now is the most affordable time to advertise in years. We’re seeing unheard of low CPMs. If you’re open for business and can afford it, you should advertise! Some recent findings looking at...
by Brian Carter | Jan 26, 2022 | Local
McDonald’s has done a lot of things right over the last 80 years to become the world’s largest restaurant chain (by revenue). One of those things, which other winners like Amazon.com, Spotify and The Gap also do, is leveraging “The Recency Effect” to ensure that every...
