For passionate, pragmatic marketers who know it can be done better, Polygraph blends Strategy, Data, and Services into each Program to help maximize your local, digital advertising impact.


discerning Strategy

We merge corporate your branding and goals with digital best practices to reveal areas for immediate demand-gen improvement. Choose the amount of strategy assistance your business needs. We can recommend multi-unit ad strategies to get your campaigns off to a strong start, or simply implement your strategies



We combine customer empathy, inventive tech and discerning strategies to ensure your advertising is executed properly and helps to achieve your highest-priority corporate goals. We ensure ad order accuracy and prevent errors. We can provide feedback on copy, creative and offers.


PRACTICAL Data Science

We marry data with results to understand what makes more customers convert to leads, store visits, in-store sales and
e-commerce. Control national brand and messaging and maximize your long tail local opportunities through deep data insights.

The Ads Lifecycle

1 Strategy and Planning Given your budget, unique business needs and KPIs, we help you create the ideal local advertising plan to maximize your marketing results at scale.
2 Local Setup We help ensure local presences are optimized to capture customers, permissions are granted for locations, pages and ad accounts, and that your locations are indexed according to Corporate's vision.
3 Template Buying, Proofing, and Approvals Polygraph empowers you to create new ads, provide them locally, and run the most relevant ads. Corporate can select which ad templates to implement and can customize ad settings. Easy buying, proofing, and approval supports creative compliance with Corporate, Legal and Brand standards.
4 In-Flight Updates Monitoring, alerts, and real-time optimizations necessary to maximize ROAS on behalf of the advertiser.
5 Final Reporting, Billing/Reconciliation Bl-driven reporting that provides insight to the business and is indexed against real business results, along with a precise record of budget spent per location compared to the original plan.

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