Local Ads For Small Businesses & Franchises
We help brands initiate and scale local search and social advertising programs for their locations. We are trusted, credentialed experts who specialize in digital advertising with a strong background in local and franchise marketing
plus a proprietary ad tech solution.
How We Help Local Businesses
Overall Local Benefits
- Hand over the burden of ad creation, optimization, data cleaning and insights.
- Add experience, credentials and partnerships with major ad networks to your team.
- Keep overhead low. Manage many locations with a small team.
- Focus on your core strengths by outsourcing other tasks.
- Get better local ad results.
For Chain Retail
- Create and optimize new ads and offers.
- Promote local events at different locations.
- Push budget to locations more in need.
- Local optimization.
- Reporting and data at the local level.
- A/B testing by location to discover unique local needs.
- Handle scale from dozens to 1000s of location-specific webpages and Facebook pages.
For Franchises
- Give owners the option to spend more in their local areas.
- Ensure that local spend of the ad fund is equitable amongst owners.
- Push brand-approved creative to all the locations.
- Bring franchise ad experience to solve unique local customization problems.
- Take local ad execution off your plate so that you can focus on what you do best.
We Help You Get Better Local Results on These Top Ad Platforms
Facebook & Instagram
As an official Facebook Marketing Partner, we collaborate with them on launching and optimizing ad campaigns for clients like McDonald’s, Planet Fitness and Midas.
Polygraph has empowered Moroch and Six Flags to deliver over 3 billion impressions, 11 million link clicks and a 14x return on ad spend. Specific campaigns produce as much revenue as 200x the ad spend; in the most recent year, we made the ads 15% more profitable.
Google & YouTube
As a Google Partner, we work closely with Google marketing and development teams to deliver clients the latest, greatest tactics for the biggest possible results. And check out the size of our deck.
Polygraph helped Maggiano’s run their first locally-oriented carryout advertising campaign for Valentine’s Day, resulting in 46% more affordable awareness and a 4.72 ROAS (return on ad spend). Subsequent carryout campaigns have been even more successful.
Our Track Record
Successful Campaigns
%
Accuracy Rate
Ad Impressions Shown
Success Stories
46% More Awareness and a 572% ROI
Polygraph helped Maggiano’s run their first locally-oriented carryout advertising campaign for Valentine’s Day, resulting in 46% more affordable awareness and a 4.72 ROAS (return on ad spend). Subsequent carryout campaigns have been even more successful.
“Polygraph Media knows what to do in a wide range of difficult situations across digital advertising platforms, and their execution teams are always available and reliable. Plus, they have leveraged their partnership with Google to get us access to executives at both companies to help us execute on innovations and new opportunities to improve ROI.”
Revisiting Facebook Marketing An Hour a Day a Decade Later
It doesn’t seem possible that I recently celebrated the 10 year anniversary of publishing Facebook Marketing An Hour a Day. The book was something I had not intended to write – but opportunity knocked. I had worked with Wiley Publishing as part of my role as Business...
Facebook’s Campaign Budget Optimization: Issues and Solutions
In 2019 Facebook debuted something new and promising called Campaign Budget Optimization (CBO). It was supposed to be so good that it would soon be a default, required setting for all Facebook ads. However, Facebook is now walking it back and may completely get rid of...
Polygraph’s Post-COVID Philosophy
Like many of you, the COVID crisis has given us an opportunity to think clearly and strategically about our company and how we serve clients. What can I say? Now that we aren’t commuting as much, I suppose we all have a little more time to wax philosophical. 😉...