Local Ads For Small Businesses & Franchises

We help brands initiate and scale local search and social advertising programs for their locations. We are trusted, credentialed experts who specialize in digital advertising with a strong background in local and franchise marketing
plus a proprietary ad tech solution.

How We Help

How We Help Local Businesses

Overall Local Benefits

  • Hand over the burden of ad creation, optimization, data cleaning and insights.
  • Add experience, credentials and partnerships with major ad networks to your team.
  • Keep overhead low. Manage many locations with a small team.
  • Focus on your core strengths by outsourcing other tasks.
  • Get better local ad results.

For Chain Retail

  • Create and optimize new ads and offers.
  • Promote local events at different locations.
  • Push budget to locations more in need.
  • Local optimization.
  • Reporting and data at the local level.
  • A/B testing by location to discover unique local needs.
  • Handle scale from dozens to 1000s of location-specific webpages and Facebook pages.

For Franchises

  • Give owners the option to spend more in their local areas.
  • Ensure that local spend of the ad fund is equitable amongst owners.
  • Push brand-approved creative to all the locations.
  • Bring franchise ad experience to solve unique local customization problems.
  • Take local ad execution off your plate so that you can focus on what you do best.

We Help You Get Better Local Results on These Top Ad Platforms

Facebook & Instagram

As an official Facebook Marketing Partner, we collaborate with them on launching and optimizing ad campaigns for clients like McDonald’s, Planet Fitness and Midas.

Polygraph has empowered Moroch and Six Flags to deliver over 3 billion impressions, 11 million link clicks and a 14x return on ad spend. Specific campaigns produce as much revenue as 200x the ad spend; in the most recent year, we made the ads 15% more profitable. 

Google & YouTube

As a Google Partner, we work closely with Google marketing and development teams to deliver clients the latest, greatest tactics for the biggest possible results. And check out the size of our deck. 

Polygraph helped Maggiano’s run their first locally-oriented carryout advertising campaign for Valentine’s Day, resulting in 46% more affordable awareness and a 4.72 ROAS (return on ad spend). Subsequent carryout campaigns have been even more successful.

Our Track Record

Successful Campaigns

%

Accuracy Rate

Ad Impressions Shown

Success Stories

46% More Awareness and a 572% ROI

Polygraph helped Maggiano’s run their first locally-oriented carryout advertising campaign for Valentine’s Day, resulting in 46% more affordable awareness and a 4.72 ROAS (return on ad spend). Subsequent carryout campaigns have been even more successful.

Read More

How Six Flags Created Amazing Profits with Facebook Advertising

How Maggiano’s Broke Their Store Visit and Profit Records on Valentine’s Day

How We Helped Midas Launch Local Store-Level Facebook Advertising

“Polygraph Media knows what to do in a wide range of difficult situations across digital advertising platforms, and their execution teams are always available and reliable. Plus, they have leveraged their partnership with Google to get us access to executives at both companies to help us execute on innovations and new opportunities to improve ROI.”

Matt Fry

Senior Manager of Digital Marketing, Maggiano’s Little Italy

Hurry Up, Let’s Blow Out E-Commerce!

Hurry Up, Let’s Blow Out E-Commerce!

by | Jul 6, 2020 |

As we all consider the short and long-term impacts of COVID, one thing resonates from almost all client conversations we have had. “It’s time to blow out e-commerce!” As you can see in the chart below, e-commerce penetration in the United States grew as much in March...