How Six Flags Wins with Facebook Advertising

Empowering Partners

Six Flags is the world’s largest regional theme park company with $1.5 billion in revenue and 26 parks across the United States, Mexico and Canada. For more than 58 years, Six Flags has entertained millions of families with world-class coasters, themed rides, thrilling water parks and unique attractions.

 

Polygraph Solutions

  • Retargeting Campaigns
  • Conversion Rate Optimization
  • More Reach & Higher Quality
  • Geographic Targeting
  • ROI Reporting

Partnership

Since 2015, Polygraph has partnered with Moroch to execute Facebook and Instagram advertising for 16 parks in the US and Canada, running more than 1,300 campaigns. Six Flags was one of the first companies to benefit from Polygraph’s unique mix of advertising expertise and in-house ad technology.

Proven Results

RESULTS: Polygraph has empowered Moroch and Six Flags to deliver over 3 billion impressions, 11 million link clicks and a 14x return on ad spend. Specific campaigns produce as much revenue as 200x the ad spend; in the most recent year, we made the ads 15% more profitable.

Impressions

Link Clicks

Return on Ad Spend

More Success

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With every campaign, Polygraph solves problems, improves performance and delivers new insights. Our advertising and development teams make it right every time.