How Maggiano’s Broke Their Store Visit and Profit Records on Valentine’s Day

More business…

Maggiano’s Little Italy specializes in Italian-American cuisine served in a warm, friendly atmosphere. Open daily for lunch and dinner, each offers banquet spaces, carryout, and catering.

 

Polygraph Solutions

  • Lookalike & Retargeting Audiences
  • Optimizing the FB Pixel for Purchase
  • Scaleable Local Targeting

Goal

For Valentine’s Day, Maggiano’s wanted to drive more business to their 50+ restaurants. They turned to Polygraph Media for Facebook Ads professionals to build and execute a strategy to get new customers to their website and boost online orders. Introducing methods of local customization that were new to Maggiano’s, Polygraph was able to dramatically improve conversion rates, which lowered the cost of sales. In some campaigns, we have been able to double Maggiano’s store visits.

Proven Results

RESULTS: Polygraph helped Maggiano’s increase their typical Valentine’s Day awareness by 46% and achieve a 4.7x return on ad spend.

Increased Awareness

Return on Ad Spend

“Polygraph Media knows what to do in a wide range of difficult situations across digital advertising platforms, and their execution teams are always available and reliable. Plus, they have leveraged their partnership with Google to get us access to executives at both companies to help us execute on innovations and new opportunities to improve ROI.”

Matt Fry

Senior Manager of Digital Marketing, Maggiano's Little Italy

More Success

Learn more about other verticals

Six Flags

How Six Flags Wins with Facebook Advertising

Midas

Launch Local Store-Level Facebook Advertising

With every campaign, Polygraph solves problems, improves performance and delivers new insights. Our advertising and development teams make it right every time.