Maximizing revenue requires data science & demand generation expertise.
Polygraph enables Big Brands to navigate complex marketing attribution problems.
We know strategy.
work with clients to understand business needs and assess proper KPIs and measurement of success
audit existing marketing/ advertising activities and data infrastructure to uncover opportunities
evaluate and, if necessary, realign marketing department processes to accommodate better attribution and measurement-friendly models
determine how best to utilize human capital, expertise, and automation to minimize costs to your marketing organization while providing great customerexperiences
assess third-party partners and marketing technologies to determine what works best for your company’s goals
develop custom software solutions to address technology roadblocks toward meeting your goals or staying on budget
We are technical.
integrate first-party data with marketing data to analyze results statistically and determine what contributes to ROI/ROAS
run optimized campaigns and demand generation initiatives, directed by insights gleaned from data, using the Polygraph technology hub and BI stack
build learning systems from a/b testing to drive greater return on your demand generation efforts
We use data.
Partner, Managing Director of Digital Award-winning Agency, Dallas
"Polygraph helped our organization meet the expanding digital needs of our Brands without investing in our own technology team. They were ambitious in identifying KPIs and strategized a path to success, which they executed flawlessly. "
Contact us today to discuss how Polygraph can help solve your most difficult marketing attribution problems.