Hurry Up, Let’s Blow Out E-Commerce!

Hurry Up, Let’s Blow Out E-Commerce!

As we all consider the short and long-term impacts of COVID, one thing resonates from almost all client conversations we have had. “It’s time to blow out e-commerce!” As you can see in the chart below, e-commerce penetration in the United States grew as much in March...
Polygraph’s Post-COVID Philosophy

Polygraph’s Post-COVID Philosophy

Like many of you, the COVID crisis has given us an opportunity to think clearly and strategically about our company and how we serve clients. What can I say? Now that we aren’t commuting as much, I suppose we all have a little more time to wax philosophical. 😉...
Advertising in the COVID-19 Crisis

Advertising in the COVID-19 Crisis

Following up from our blog post about how COVID-19 has impacted advertising, I wanted to share a few additional thoughts. First of all, our thoughts are with anyone directly affected by the virus. We are hopeful and optimistic that human ingenuity can make this a...
Advertising Trends, April 2020

Advertising Trends, April 2020

We’ve found a silver lining to this difficult time… Now is the most affordable time to advertise in years. We’re seeing unheard of low CPMs. If you’re open for business and can afford it, you should advertise! Some recent findings looking at...