Polygraph’s Post-COVID Philosophy

Polygraph’s Post-COVID Philosophy

Like many of you, the COVID crisis has given us an opportunity to think clearly and strategically about our company and how we serve clients. What can I say? Now that we aren’t commuting as much, I suppose we all have a little more time to wax philosophical. 😉...
Advertising in the COVID-19 Crisis

Advertising in the COVID-19 Crisis

Following up from our blog post about how COVID-19 has impacted advertising, I wanted to share a few additional thoughts. First of all, our thoughts are with anyone directly affected by the virus. We are hopeful and optimistic that human ingenuity can make this a...
Advertising Trends, April 2020

Advertising Trends, April 2020

We’ve found a silver lining to this difficult time… Now is the most affordable time to advertise in years. We’re seeing unheard of low CPMs. If you’re open for business and can afford it, you should advertise! Some recent findings looking at...
Hyperlocal Findability

Hyperlocal Findability

You’re out running errands, scrolling through your Facebook newsfeed, as the typical person does dozens of times a day. Blending right into your feed is a promoted post for an auto repair center you haven’t heard of. Just a minute later, at a stoplight,...