by Chris Treadaway | Jul 6, 2020 | Ecommerce
As we all consider the short and long-term impacts of COVID, one thing resonates from almost all client conversations we have had. “It’s time to blow out e-commerce!” As you can see in the chart below, e-commerce penetration in the United States grew as much in March...
by Brian Carter | Jul 1, 2020 | Advertising, Performance
We all know these are crazy, quickly changing times. How are marketers dealing with it? We attended the GDS virtual CMO conference recently. Because of COVID-19, the team for the normally in-person summit decided to go the video-streaming route and give brands and...
by Chris Treadaway | May 14, 2020 | Advertising, Facebook
It doesn’t seem possible that I recently celebrated the 10 year anniversary of publishing Facebook Marketing An Hour a Day. The book was something I had not intended to write – but opportunity knocked. I had worked with Wiley Publishing as part of my role as Business...
by Brian Carter | May 13, 2020 | Advertising, Facebook, Performance
In 2019 Facebook debuted something new and promising called Campaign Budget Optimization (CBO). It was supposed to be so good that it would soon be a default, required setting for all Facebook ads. However, Facebook is now walking it back and may completely get rid of...
by Chris Treadaway | Apr 30, 2020 | Customer Service
Like many of you, the COVID crisis has given us an opportunity to think clearly and strategically about our company and how we serve clients. What can I say? Now that we aren’t commuting as much, I suppose we all have a little more time to wax philosophical. 😉...
by Chris Treadaway | Apr 9, 2020 | Advertising
Following up from our blog post about how COVID-19 has impacted advertising, I wanted to share a few additional thoughts. First of all, our thoughts are with anyone directly affected by the virus. We are hopeful and optimistic that human ingenuity can make this a...
by Brian Carter | Apr 7, 2020 | Advertising
We’ve found a silver lining to this difficult time… Now is the most affordable time to advertise in years. We’re seeing unheard of low CPMs. If you’re open for business and can afford it, you should advertise! Some recent findings looking at...
by Chris Treadaway | Feb 11, 2020 | Advertising
For those of you like me who have participated in the last decade of advertising, I have two words for you: I’m sorry! It probably isn’t hyperbole to suggest that we’ve likely just wrapped up the most eventful decade in the history of advertising since the creation of...
by Brian Carter | Jan 26, 2020 | Local
McDonald’s has done a lot of things right over the last 80 years to become the world’s largest restaurant chain (by revenue). One of those things, which other winners like Amazon.com, Spotify and The Gap also do, is leveraging “The Recency Effect” to ensure that every...
by Brian Carter | Jan 26, 2020 | Local
Franchises miss out with a one-size-fits-all approach to digital marketing. Yes, it’s easier to come up with one set of creative for national advertising to help every store. But it’s not ideal. You wouldn’t create ads to run in Japan using English...
