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Big Insights, not just Big Data

May 10, 2017 Big Data is a popular term in the technology industry these days. Whole companies are being formed and funded to capture and store publicly available data for whatever creative uses one can imagine. Advertisers benefit from the significant value of...

Facebook Dominates

April 5, 2017 This recent article from Business Insider talks about Facebook’s soon having four platforms with more than a Billion users each. Instagram alone has attracted 1 Million advertisers in only about eighteen months since it began accepting them. Why are we...

A/B Testing, or A/Z?

April 5, 2017 A/B testing is a statistics term where you create two versions of a particular variant and test a user’s reaction to one versus the other. Common convention now has extended this term to include tests across many more variants, so it might more properly...

The Full Lifecycle

April 4, 2017 The website MathIsFun defines “permutations” as all possible arrangements of a collection of things, where the order is important. Let’s say you have a chain of 500 hardware stores, some company owned, some franchised, some of those franchisees part of...